Representative case ยท A large European grocery retailer

Brand-safe marketing content, generated by AI, in production.

Stalled pilots became one governed platform for on-brand content at scale. I was the single point of accountability, from pilot to production.

~€3.8MYear-one budget
~25People, 6 pods
10+Brands, 14+ channels
4+Partner organizations
~9 moPilot to first release

Anonymized client. Real method, scope, and dependencies.

The case at a glance

One picture, the whole program.

AI made content faster and riskier across many brands and regions. The job: one governed platform, from pilot to production, without losing control.

My role

One owner in the middle, translating both ways.

Five parties, two languages, one plan. Click any party to see what I translate across that line.

Select a party

I sit in the middle on purpose.

Every line into the program runs through one accountable seat.

No hand-offs lost in translation. One plan everyone signs.

The same idea, said two ways.

Click a term to see its counterpart, and the bridge.

Go deeper

The detail, in your language.

Switch the Detail view (top right): business, technology, or my translation.

Industrialize the content

One asset becomes every format.

One approved master, adapted to every channel in minutes. Click to fan it out.

1 master asset

One input, many outputs. Speed for the business, automation for the platform.

Hover a format to see its constraint.
Govern every output

Nothing ships without passing the gates.

Every output runs the checks before it goes live. Pick a sample and run it.

Ready

Pick a sample and run it.

Three drafts. One clean, one needs a fix, one gets stopped.

Every decision logged and reversible. EU data residency, no training on client data.

Build for production

Layers, not a single model.

The target system I steer toward. Click a layer.

How it ran

From pilot to platform, in stages.

Focused first release, governed expansion, then scale. Drag the stages.

Capability bars show relative coverage, directional rather than measured.

From pilot to governed production

Want this kind of program run for you?

A 30-minute call. Six questions. A written read-out in 48 hours, yours to keep.

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